Mazatlan is not your typical beach destination. Sure, it has around 20 kilometers of beaches and used to be one of Mexico’s most famous summer destinations. Time was, Mazatlan met the fate of almost every other beach town in the world — it became a touristy reminder of why we have an on-again, off-again relationship with travel agents and package prices.
But Mazatlan has been given a new lease on the tourist life, and that’s when it truly found its footing. At the heart of the place is a strong undertone of history that its new set of locals — creative people bent on making Mazatlan great again — are ardently exploring.
You’ll see this in the spanking new highway that links Mazatlan to the rest of Mexico. You’ll see this in the Old Town whose glory has been reestablished, thanks to the efforts of the people. You’ll also taste it in the generous eateries around Playa Norte and Plaza Machado, complete with live jazz music and the sound of laughter and play from the plaza.
Yes, Mazatlan has indeed been given new life, and it’s a sparkling one that it deserves. It’s curious, romantic, relaxing, and exciting all at once. It may not be on your radar yet, but it deserves to be!